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AI search and discovery
Explore BIG CHANGE reporting on AI search and discovery: what changed, how it works and why it matters.
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14 stories
How to check what three AI search tools say about your brand
Record what ChatGPT Search, Perplexity and Gemini say about one brand for a few fixed questions. Save answers, open sources and check claims against approved facts.
How GEO can help companies improve AI search visibility
How ClayHog connects AI prompt monitoring, citation analysis and content work, and what small and large companies can build around GEO.
Check AI search visibility in Google Search Console
Use Google Search Console's Generative AI performance report to record AI Overviews and AI Mode impressions, with clear limits on what the data covers.
Build a personal AI news digest with a coding skill
A source-pinned guide to the coding skill's news-digest workflow, with checks for collection, deduplication, filtering, uncertain decisions, links and delivery controls. BIG CHANGE has not run it.
Cloudflare’s AI bot defaults depend on your site’s ads and existing settings
Cloudflare offers new ad-supported domains a no-training setting and an agent block on ad pages. Existing domains follow their migrated choices; owners can check all three controls.
DeepSeek updates V4.1 Flash and opens Search and Fetch APIs
DeepSeek's October 17 release changes the model behind deepseek-flash and opens separate web Search and Fetch APIs. The benchmark gains remain company-reported.
Google's News AI pilot now includes more than 400 publications
Google expanded its paid News AI pilot to more than 400 publications. Its article overviews and audio briefings remain experiments without disclosed deal prices or traffic results.
Google's Universal Cart rolls out in the U.S. across Search and Gemini
Google's shared cart now rolls out in U.S. Search and Gemini. It can track products from several retailers, while checkout follows Google Pay or each merchant's own cart and the merchant remains the seller.
ChatGPT ads can use customer lists and conversation context
404 Media tested ads in ChatGPT. OpenAI's documentation explains how customer lists and conversation context can influence delivery, while internal hashing of raw identifiers remains unclear.
EmbeddingGemma 2: a local search prototype across text and media
Google's EmbeddingGemma 2 brings text, image, video and audio embeddings into one local retrieval model. This documentation-based guide maps the setup and evaluation decisions.
TikTok tests AI shopping help and direct checkout for brands
TikTok announced Shopping Assistant, Buy Direct and Lead Agent on October 5. The first two serve shoppers; the third handles advertiser inquiries. Access is limited to eligibility based tests.
OpenAI plans visual ads during ChatGPT image generation
OpenAI plans to test labeled visual ads during ChatGPT image generation in the US later in October. The company says ads will stay separate from generated images; the screen layout and user eligibility are unspecified.
SageMaker multi-turn RL: what a search team must verify before training
AWS reports gains on three of four held-out search benchmarks for its Qwen3.6-27B agent. This guide maps the SageMaker setup, costs and evaluation needed before a trial.