Meta has announced two tools for making mobile games with text prompts: the phone app Horizon Create and the browser-based Horizon Studio. In its September 24 developer announcement, the company says creators can generate a playable 2D or 3D game, edit it and submit it for distribution across Horizon, Facebook and Instagram. The tools are being tested with a creator group, while other prospective users are directed to an early-access sign-up.

The change Meta is proposing extends beyond generating individual game assets. It brings game creation, revision and access to players into one Horizon workflow. That could matter to creators without a dedicated development setup, although the announcement establishes a product plan and limited testing, not how reliably people can make successful games with it.

The big change

  • What changed: Meta now describes a prompt-led workflow for complete 2D and 3D mobile games, spanning a phone app and a web editor. It previously offered AI tools for particular parts of Horizon worlds, including meshes, textures and scripts, and previewed Horizon Studio in 2025.
  • How it works: Meta says its Horizon Engine can turn descriptions into environments, characters, mechanics and multiplayer support. Creators can play a generated build, request changes or edit parts of it in Studio. Projects and their iteration history transfer between the two tools.
  • Why it matters: Publishing through either tool makes a game eligible for native discovery on Facebook, Instagram and Horizon. That combines the proposed creation workflow with Meta's existing audience, while distribution and reach still depend on Meta's review and discovery systems.
  • What remains to be shown: Broad access, independent results from creators, country eligibility and detailed monetization terms have not been established in the material Meta has released.

Phone prompts and browser editing

Horizon Create starts from a written prompt or a template. Meta says a creator can specify art style, characters, story and progression, then play and refine the generated game in the app. Builds can run while the creator does something else on the phone, with a notification when a version is ready to test. Meta describes support for multiple projects at once.

Horizon Studio offers the same prompting from a browser and adds direct editing. According to Meta, creators can position objects, replace individual assets, adjust script parameters and edit a scene's layout. A project can begin in either tool and move to the other with its assets, systems and revision history. Meta describes the output as mobile games in 2D or 3D, including multiplayer. Its announcement does not establish that these tools produce a standalone app-store download or a VR game for Quest.

Meta calls the underlying creation process “agentic,” saying it can assemble complete games with progression systems, difficulty balancing and art direction. Those are the company's capability claims. It has not published an independent assessment of generated games, a failure rate or examples showing how much human repair a typical project needs. The browser editor's manual controls suggest creators will still be responsible for judging and refining the result.

Publishing opens a route to feeds, subject to review

Meta says games published from either tool become eligible for native distribution across Facebook, Instagram and Horizon. It describes a path from an Instagram game clip into a multiplayer session without an app download. Eligibility does not establish that every game will appear widely in those feeds. Meta says its discovery system will favor games it judges engaging and stable, and that generated content passes through safety checks. Games also undergo review and receive an automated age rating before publication.

The announcement mentions in-game monetization and the Meta Horizon Creator Fund, but says further details on monetization options are coming. It gives no revenue share, payment threshold or expected creator earnings for games made with these tools. Existing Horizon fund rules should not be assumed to apply unchanged to this new workflow.

For access, Meta says Horizon Create and Horizon Studio are in testing with its creator community and early access is rolling out gradually. Its linked Horizon sign-up page currently presents an email form for Horizon updates; it does not state a country list, admission date or entitlement to either tool. Creators can register interest, but the availability of a usable build and the eventual geographic scope remain to be confirmed.

Sources & further reading

  • Meta's September 24 Horizon Create and Horizon Studio announcement describes the two creation interfaces, supported 2D and 3D mobile games, project handoff, planned feed distribution, publication checks and early-access status. These are Meta's product claims; the post does not provide independent creator results or detailed monetization terms.
  • Meta's Horizon sign-up page shows the linked email registration and its consent wording for product and marketing updates. It does not provide a country list or a date when an applicant can use the new tools.
  • Meta's 2025 Horizon creator update documents earlier AI tools for parts of worlds and the prior Horizon Studio preview. It helps distinguish the new complete-game workflow claim from the existing asset tools.